Kanchanok Chaipitakroj, also known as Sine, is a Bangkok-based designer and illustrator specializing in brand identity, visual systems, and product-driven design.

She holds a First Class Honors degree (GPA 3.91) in Fine and Applied Art from Mahidol University International College, with a minor in Chinese. Her professional experience spans fashion, lifestyle, cultural products, media studios, and healthcare environments, with collaborations including Ravipa, Yole, Top Toy Cultural Thailand, Asia Media Studio, furthering with, Casetify, Butterbear, Labubu The Monster, and Disney, alongside an active freelance practice established in 2019.

Her expertise encompasses illustration, graphic design, branding, product design, and creative production. She has contributed to identity systems, editorial and catalog design, animation, presentation design, and spatial graphic systems, including medical iconography for hospital environments.

Her approach to design is refined and disciplined—guided by precision, restraint, and clarity. Each project is developed with careful consideration for context, usability, and long-term value, resulting in work that communicates with quiet confidence and enduring relevance.